Account-Based Marketing Manager
Company: VirtualVocations
Location: El Cajon
Posted on: January 27, 2025
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Job Description:
A company is looking for a Global ABM Manager to drive
account-based marketing efforts.
Key Responsibilities
Develop and execute ICP-specific playbooks and sales campaigns to
support prospecting efforts
Design and implement account-based marketing programs to enhance
lead conversion and pipeline progression
Conduct market research to inform ABM strategies and collaborate
with teams for go-to-market plans
Required Qualifications
3+ years of experience in cybersecurity or cybersecurity
marketing
5+ years in a B2B marketing role with a focus on ICP content
development
Experience with marketing and sales tools, particularly Salesforce
and HubSpot
Creative thinking and strategic planning skills
Passion for technology and innovation
Keywords: VirtualVocations, El Centro , Account-Based Marketing Manager, Executive , El Cajon, California
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