Brand Advocacy Supervisor
Company: Infinium Spirits, Inc.
Location: San Diego
Posted on: October 18, 2024
Job Description:
Founded in 2005, we are a family-owned spirits company. At
Infinium Spirits, we specialize in sales, marketing, and logistics
for a diverse and distinctive portfolio of award-winning spirits
brands such as Templeton Rye, Zaya Rum, Seagram's Vodka, and
Corralejo Tequila, to name a few. In addition to our core
powerhouse brands and portfolio, we are continually launching
successful innovations and expanding our product portfolio. We are
known for igniting brands and accelerating brand performance in
North American and International markets.COME WORK WITH USOur
business and corporate teams are both growing fast. We build brands
and believe in bringing people and communities together to
celebrate. As we scale, we're looking for people who are ready to
jump right in and help us build on our incredible momentum. We
empower employees to make an impact and create the best work of
their lives alongside some truly astounding colleagues. We have fun
and love what we do!Diversity. Equity. Inclusion. They're more than
just words for us. We are committed to creating an inclusive and
fair workplace that promotes and values diversity. At Infinium, we
believe that when people feel a sense of belonging, they are more
creative, innovative, and successful. While we know we have more
work to do to advance diversity, equity, and inclusion, we're
investing to move our company and industry forward. In recruiting
for our team, we welcome the unique contributions you can bring in
terms of your education, opinions, culture, ethnicity, race, sex,
gender identity and expression, national origin, age, languages
spoken, veteran's status, color, religion, disability, sexual
orientation, and beliefs.ABOUT THE JOBInfinium Spirits seeks a
passionate, motivated, and dynamic Brand Advocacy Supervisor to
join our Commercial team. This is an exciting opportunity to help
build the Brand Advocacy Team in conjunction with the Senior Vice
President of Commercial. The Brand Advocacy Supervisor will assist
with developing, leading, and managing the training and development
program for the Brand Advocacy team, including a robust and
engaging onboarding program. This role will ensure the high
standards, objectives, and KPIs are being met.This Brand Advocacy
Supervisor will support in building brands, maximizing
distribution, and serve as the main point of contact for both
off-premise and on-premise accounts in San Diego, CA. This role
reports to the Senior Vice President of Commercial and is based out
of our Downtown San Diego, CA office.THE DAY-TO-DAYSales and Brand
Advocacy:
- Frontline Selling: Actively sell Infinium Spirits' brands to
on-premise and off-premise accounts, achieving and exceeding sales
targets and Key Performance Indicators (KPI).
- Brand Promotion: Promote our brands through tastings, events,
and other promotional activities.
- Program Implementation: Lead the planning and implementation
programs to deliver distribution, merchandising, display, and
retail promotional objectives.
- Brand Representation: Be the face of Infinium Spirits at
industry events, trade shows, and other relevant
gatherings.Education and Training:
- Team Development: Support in creating the development plans for
the brand advocacy team.
- Onboarding: Support in creating an onboarding program to
ensure.
- Training: Conduct training sessions on various sales
techniques, product knowledge, and effective communication
skills.
- Consumer Education: Conduct tastings and educational sessions
for consumers to increase brand awareness and loyalty.
- Brand Building: Utilize consumer and category trends to educate
customers, solve problems, and maximize sales.
- Resource Development: Create and distribute educational
materials such as brand books, sales sheets, and training
guides.Relationship Management:
- Account Management: Build and maintain strong relationships
with key on-premise and off-premise accounts to increase the market
share of our brands. Implement solutions to grow existing
accounts.
- Customer Service: Provide exceptional service to all accounts,
addressing their needs and resolving any issues promptly.
- Communication: Serve as the communication lead between key
customers, distributors, and our internal teams.
- Networking: Develop and leverage relationships within the
industry to enhance brand visibility and sales opportunities.KPI
and Target Achievement:
- Performance Metrics: Achieve sales and performance targets set
by the company.
- Reporting: Regularly report on sales performance, market
trends, and competitive activities.
- KPI: Set KPI's and measurement standards.Leadership:
- Provide ongoing coaching and support to sales representatives
to improve their performance and achieve sales goals.
- Provide training, development, performance management, and
leadership to direct reports against goals and execution
plans.*This is not intended to be a comprehensive list of the
duties and responsibilities of the position and that the duties and
responsibilities may change without notice.AM I THE RIGHT FIT?Not
everyone can be a Brand Advocacy Supervisor. To be seriously
considered for the role here is what you'll
bring:Education/Licenses/Certifications:
- Required:
- Bachelor's Degree or equivalent experience.
- A valid driver's license.
- Must be able to obtain a relevant solicitor's permit in any
state.Experience:
- Minimum 7 years of sales experience within the alcohol beverage
industry.
- Minimum of 3 years of management experience.
- Excellent communicator, capable of articulating complex ideas
clearly and effectively.
- Values integrity and reliability and is driven with a strong
work ethic.
- Represents the brand with high standards of
professionalism.
- Experience in market development and sales analysis.
- Experience building customer relationships.
- Thrives in a team environment and values diverse
perspectives.
- Driven to achieve significant impact and continuous personal
and professional growth.
- Demonstrates a natural talent for brand building and consumer
engagement.
- Approaches challenges with a positive, solution-oriented
mindset.
- Proactively seeks opportunities and volunteers for new
projects.
- Strong planning and organizational skills.
- Deep understanding of premium tequila and whiskey.
- Ability to lead and inspire cross-functional teams in a
fast-paced, dynamic environment.
- Must be able to personally pay or charge ordinary and necessary
business expenses that will be timely reimbursed.
- Willingness to travel within assigned territory.
- Ability & willingness to work non-traditional hours
(nights/weekends).
- Candidates must reside in/near territory.Physical Demands:
- Standing and walking: working in retail or conducting field
sales requires spending a significant amount of time on your feet;
this could include standing for long periods or walking for
extended periods throughout the day.
- Lifting and carrying: this role may involve lifting and
carrying product samples, promotional materials, or demonstration
equipment up to 50 lbs.
- Driving: a significant amount of time will be spent driving, so
sitting for long periods, navigating through traffic, and handling
the physical demands of operating a vehicle are required.
- Physical presentations: must be able to stand, gesture, and
maintain a high level of energy and engagement throughout
presentations to clients/potential customers.If after reading
through this long list you're thinking - I'm not sure if I meet
100% of these requirements, should I still apply? YES - if you
embody a growth mindset, see challenges as opportunities to
develop, and find smarter (not harder) ways to get the real work
that matters done, you sound like our kind of candidate. Regardless
of where you come from, how you identify, or the path that led you
here - we want to talk to you!Our cash compensation amount for this
role is targeted at $114,000 to $139,000 per year for [location].
Final offer amounts are determined by multiple factors including
candidate experience and expertise and may vary from the amounts
listed above.Here are some of our favorite Perks and Benefits:At
Infinium Spirits, we ask a lot of our employees, which is why we
give so much in return. In addition to your competitive total cash
compensation and medical/dental/vision plans, we'll also provide
you with:
- 401k plan where you are 100% vested - literally free
money.
- Flexible vacation - take as much time as you need as long as
you get your work done.
- Healthcare and dependent care flexible spending accounts.
- Company-paid life insurance.
- Monthly wellbeing stipend.
- Competitive paid time off and ten company paid holidays.
- Support for and access to relevant training and development
opportunities.
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Keywords: Infinium Spirits, Inc., El Centro , Brand Advocacy Supervisor, Other , San Diego, California
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